SMM Manager · Personal Brand Coach
👋 Hey there, I'm
Marta Yakubiv.
For experts, personal brands and businesses — those who sell through who they are. I become a partner in building your brand and create content people recognise themselves in.
About me
A journalist who builds brands 👋
My path runs through journalism, major media and years of hands-on work with personal brands. So text isn't "nice words" to me — it's a tool that works for sales.
Worked with and published in:
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3+ years of experience in journalism. I worked at the RIA media corporation and Channel 24, wrote for Cosmopolitan, and received offers from Elle and The Village. So I know exactly how to work with text and how much it really matters.
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For the last 6 years I've been helping brands and experts build a systematic presence on social media.
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In 2020 I founded a production studio, creating content for brands and helping them grow through visuals on social media. Back then — with 150 followers and zero idea of how a personal brand is built — I reached a monthly income of ~$2,000.
Services
How I can help 🛠️
Pick a way to work together — and see exactly what's included.
Choose a service:
For those who sell through who they are
SMM for experts and personal brands
A content system that takes a person from "who is this?" to "I want to work with her". Not separate posts, but whole, coherent communication with your audience.
What's included
- A monthly content strategy aligned with your goals and sales
- A content plan that works as a sales tool, not just a posting calendar
- Copywriting for posts and reels in your voice
- Video editing
- Content funnels for your products
- Shoots, design, publishing — by arrangement
- Real-time strategy adjustments
Price
from 1,300 CAD / month
What you get
- A strategy and clear vision of how to show up as an expert
- Systematic content and coherent communication, not scattered posts
- A content system that moves people from "who is this?" to "I want to work with her"
- A partner who feels your values and carries them through every post and reel
- Flexibility — I react fast to the market and adapt the strategy in real time
For salons, studios and local business
SMM for business
For those who sell services. Together we build social media that shows results, handles objections and brings in clients.
What's included
- A content strategy aligned with your sales plan
- Sales formats: before/after, portfolio, reviews, promotions
- Copywriting for posts and reels
- Video editing
- Content funnels for your products
- Shoots, design, publishing — by arrangement
- Adaptation to season and business workload
Price
from 1,300 CAD / month
What you get
- A strategy built around your sales plan and seasonality
- Content that sells — formats that close clients, not just pretty photos
- A systematic presence without your constant involvement
- A partner who understands business and adapts to its rhythm
1:1 mentorship programme · 3 months
Mentorship for experts and personal brands
This isn't about "posting pretty". I dive into your project and together we build a system around a goal — sales, audience growth, or a blog you'll finally run steadily and with pleasure.
Who it's for
- you want to start a blog
- you feel your blog has stalled
- you have no clear vision of how to grow and monetise it
Every session starts not with "what to post" but with an analysis of what's happening in your business and life right now, and where the growth points are. From there — a concrete plan: what to publish, in what format and with what message. Not "let's post and see", but thinking through every decision.
Format
- 12 one-hour 1:1 sessions over 3 months
- 1 session a month after we finish + 1 more a month later to lock in the result
- Support between sessions
Price
3,000 CAD / 3 months
What you get
- A packaged offer that makes clients ask "how can I work with you?"
- Copywriting techniques, texts and hooks that stop the scroll
- Confidence in your actions, not dependence on mood and motivation
- A system for running a blog without dropping off or burning out
- Closeness with an audience that reads you and trusts you
- An understanding of how social presence actually works
- Every post works on reputation, on sales, or on both
Consultation
I look at your page with fresh eyes — as a cold client and a marketer at the same time: what puts people off, what's unclear, what makes them leave without following.
We go through your bio, highlights, first 9 posts and the overall feel of the page. You get a concrete list of changes with an explanation of why each matters and what to do right after our call.
Price
$200 CAD / 60 min
$300 CAD / 90 min
Strategy session
For those who sense something's off but can't pinpoint what. Also for people who post actively but don't convert, and for those whose page has long stopped working the way they want.
I dive into your project: who your client is, why they don't buy, how to talk about your product so they want you specifically. You get a repackaged offer, a content plan built around sales, and clarity on what to publish so it converts. If the blog needs a relaunch — you leave with a step-by-step plan for the next 30 days.
Price
on request
Philosophy
“I become a partner in building your brand — and I treat every brand as my own. I build the strategy so that people recognise themselves in that story and want to be exactly here.
Marta Yakubiv
SMM Manager · Personal Brand Coach
Approach
More than running a page ✨
I become a partner in building your brand — those aren't my words, that's what all my clients say. I treat every brand as my own. So I don't hand over a dry plan of 12 posts a month: when it's needed we'll do 18, and when there's nothing to say, we don't invent filler for the sake of volume.
I'm here to dig deeper and think not only about content, but about how it works for sales. I get to know your life, values and journey — and build a strategy so that people recognise themselves in that story and want to be exactly here.
I work with people who want to build a system:
- ✓ where the blog stops being stress and becomes a tool
- ✓ where you know what to publish and why
- ✓ where you can pull value from any situation and say it so the client thinks "this is about me"
- ✓ where the blog adapts to your life, not the other way around
Reviews
What clients say 😍
The consultation was packed — a deep analysis of my blog, a clear trajectory, goals and ideas. I came with a few requests: how to present myself in the blog, content planning, and monetising future services. Afterwards I reworked my profile bio, refined the visuals and created my first product. I now get positive feedback from my followers and feel confident in what I'm doing. Thanks to the content-plan frameworks, the anxiety of constantly inventing video ideas is gone 😌 Thank you again for your time and for such a meticulous analysis ❤️
Liza
Consultation
I needed a fresh outside look at our studio's page and actionable professional recommendations. For my request I received 30+ pages of deep analysis of the page's current state, with step-by-step optimisation recommendations 🔥 No fluff — only specifics. I'm very happy and starting to implement them gradually. Thank you! Looking forward to working together again.
Diana Ukrainian School
Business strategy session
You're simply amazing ❤️ I'm so glad I work with you! Thank you for your support and help. I'm a little in chaos with this launch, but you're so dependable and you just sensed what needed to be done. Your support gave me strength today.
Evelyn
SMM support
So much more and better than I expected! Marta is a true professional: she listens, understands and really wants to get into your expectations. We'll definitely keep working with Marta! Thank you so much, talk soon!
Tamara
E-commerce client
Thank you for these three months of work 🤍 Honestly, my content changed for the better in a big way. Instead of a chaotic presence on social media, there's now a strategy, a vision and an understanding of how to show up as an expert and a personal brand. I see views and engagement growing, but what matters even more to me is the sense of system. I started seeing content not as separate posts or stories, but as coherent communication with my audience.
Sasha
SMM for a personal brand · 3 months
I don't think this is our last collaboration ☺️ I loved everything, it's exactly how I wanted it 😊 I'll be waiting — I want to post it to my stories and tag you) people find these little moments really interesting)
Client
Collaboration
Contact
Ready for a strong personal brand? 👋
Reach out on whichever channel suits you — we'll talk through your project and find the right way to work together.